In our business today, the most valuable currency the audience has is their time and they are very sure
how they want to trade it. Also, it is no longer just enough to create buzz about the movie. To compete
for their attention, we need to provide a compelling reason for them to go to the theatres and
experience our movies.
As Bharat World Music Entertainment marketing team, we respect and recognize this audience behavior
and have always strived being at the forefront of content marketing. Every film and talent are different
than the other. Positioning and marketing each one to its relevant audience are one of the most
challenging tasks that the team relishes and takes pride in globally.